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Meet the “health hack” generation

74772903 - youngsters sitting with tablet in the cafeWhether it be how they read their news or how they work, Millennials do things their own way. And the way they maintain their health is no exception.

According to a recent report, Millennials are increasingly finding new and innovative ways to support healthy lifestyles. They are the “health hack” generation, using technology to track their health and wellness. They know the importance of preventative care and spend nearly a quarter of their disposable income on health and wellness. They’re also more inclined to splurge on healthier food and clothing products.

According to the report, 79% of millennials say they believe the digital world has made it easier to keep track of and learn about healthy living and health care. Furthermore, a full three-quarters feel it’s important for brands to embrace wellness as an integral part of their core mission.

When it comes to health care, Millennials also are twice as likely to challenge the cost of their medical care than the general population. In fact, nearly one-fifth of those ages 25 to 34 said they’ve asked for a discount on medical care, compared with just 8 percent of the general population!

Just like every other age group, though, Millennials are struggling with the rising cost of health care. Are you looking for affordable health care coverage? We can help find a plan that fits you and your lifestyle.